Chevron Motors are a well-known car dealership in Worcester. Previously a Citroen main dealer, Chevron wanted to create their own stand-alone brand when they became an independent garage.
The brief was to design a fresh and modern logo that didn’t take existing customers too far away from the Chevron that was already known and to balance well with their new service partners, by respecting the colour schemes.
The garage is in a prominent position and is well-known in Worcester city centre. The challenge was that the showroom is also on the edge of a conservation area.
Balancing new signage whilst keeping disruption and costs to a minimum, we worked closely with a local sign maker to design a classy and bright solution which used the existing tray signage, but updated with fresh graphics and lettering.