Do you need a website?
Wednesday, January 6th, 2016
Without trying to write the shortest blog post in history, let me explain!
Let’s say you meet someone at a networking event, or get chatting to someone in the local coffee house – you hand them one of your beautiful business cards. You go away feeling very happy with yourself that you’ve explained what your business is about, your passion and what you’re trying to achieve. But what if that person can’t remember it all? What if they were really interested and, later that evening, wanted to know a little bit more?
Your website is your extended business card. It is the next place that someone will go to research you and your business.
Your website will run 24/7. Therefore you’ll be able to tell people about your product or service around the clock and outside usual business hours. This is very important! If you are a B2B business, you’ll be able to catch all of those potential customers who are on the commute or catching up when they’re not in the office. If you’re a B2C business, you’ll be available for the browsers, the leisure surfers and those wanting a break away from work!
If you can have a company domain name for your email address (firstname.lastname@example.org for example!), this will be infinitely more professional and trustworthy than running with an @gmail account.
Websites needn’t be complicated and they needn’t be expensive – at the very least, they just need to be somewhere that can hold some information about your business. Information that might not be possible to fit onto an 85mm business card.
A carefully considered and designed website can put you on a level with your bigger competitors. What you lack in resources, you can more than make up for in functionality and service. A good website can give you an advantage that no other marketing platform could.
Websites are infinitely powerful. They can do ANYTHING. That’s a big claim, right? But it’s true! I often have clients contacting me concerned about the capability of technology and worrying about what is possible. A website can do whatever you want it to do – so think big and bold – it’s better to be able to come up with ideas – that’s the most difficult bit.
You can leave the rest up to your web developer and they will make it possible.