Introducing GraphicDoc

New for 2016, I’m pleased to offer GraphicDoc (Graphic Designer On Call), a subscription, by the hour, graphic design service. Available in a range of packages, starting at only 2 hours a month, GraphicDoc will give your business all the benefits of an in-house designer, without the employment costs. It means that you get graphic design services and brand continuity, but you only pay for what you need!

www.graphicdoc.co.uk

Wouldn’t it be great to be able to have a graphic designer when you need, but not have to face the employment, tax, training, software and hardware costs involved with having an in-house designer? GraphicDoc from Jeanius! is a new, exciting way of accessing a graphic designer in an affordable & simple way. No matter what your budget, GraphicDoc can produce high-quality, branded material with a fast turnaround.

How does it work?

There are a range of packages available, starting at only 2 hours per month. This gives you a Graphic Designer On Call! You can use your hours however you like in a month – each project has been given an hourly value, so you know exactly what you can get for your monthly subscription. For example, if you want to send out a custom-designed, mobile responsive email newsletter, it could cost as little as £25. Do you send out an offer leaflet every month? That can be covered for as little as £50 a month!

Explore the available packages >

What is the benefit?

At the time of this blog, the average cost of employing a graphic designer is £38,766.45. That includes salary, tax, training, sick pay, software, insurance and more. When you take into account all of these things, employing a full-time designer is a pretty expensive investment for your business.
Having a Graphic Designer On Call means that you get all the benefits of an in-house designer, but none of the overheads. Outsourcing your design to GraphicDoc means that you get an experienced, fully trained designer who is constantly up-to-date with industry knowledge and uses the very latest hardware & software.

Taking out a subscription with GraphicDoc is much more cost-effective than commissioning individual pieces and projects. You’re also guaranteed to have your document back to you within 3 days.

Have more questions? Why not check out the FAQ page!

Alternatively, email me at hello@graphicdoc.co.uk and we can have a chat about your requirements!

A Useful Web Design Glossary

There’s nothing more frustrating than reading through articles and not knowing what on earth they’re talking about – mostly due to the number of industry-standard terms and absolutely no glossary telling you what’s what! Today I’m going to give you that little glossary of commonly used web-design related words, phrases and acronyms – do let me know if it helps you out!

Have I missed any? Drop me an email to hello@jeanius-design.co.uk and I’ll add it to the list!

Web Design

AJAX Asynchronous JavaScript and XML: Used to make dynamic webpages that can retrieve live data without refreshing.
Bandwidth The amount of data being transferred over a network.
Bounce Rate Users on your site who leave on the same page that they started – ie, they do not hang around & bounce straight out.
Breadcrumbs The trail of your journey on the site, showing you what page you’re currently on.
Cache Files are stored in a cache to make loading web pages quicker, so they don’t need to keep loading the same content. Clearing your cache deletes all of these files. If the cache is not cleaned regularly, you may find your browser is loading old images from the cache, not new. If you refresh your page, it should force the website to load new images.
CMS Content Management System: A tool that makes it easier to change the content of a website, without having to dive into the technical code of a website.
CSS Cascading Style Sheet: Defines the look of a website.
DNS Domain Name Service: The service that directs where your domain name should look. IE. it tells your domain name where your server is and therefore what should be displayed at your domain name.
Domain Name This is your www. address. For example www.jeanius-design.co.uk is my domain name.
E-Commerce Electronic Commerce. The ability to sell products/services online.
Favicon The little square image that appears at the top of the browser, usually on the tab. I have a J! as my favicon.
HEX Hexadecimal: The code that defines a colour. For example, the Jeanius! green is colour #a59c10.
HTML Hypertext Markup Language: Commonly used language to make webpages.
HTTP Hypertext Transfer Protocol: The rules that define requests between the web browser and the web server.
HTTPS Hypertext Transfer Protocol Over SSL: As above, but via a secure & encrypted connection. Often found on e-commerce systems.
Hyperlink A clickable link from one webpage to another.
Landing Page When a visitor arrives on your website, the first page they see is the landing page.
Meta Data The meta data is hidden data in a website that describe what the website is about. Useful for Google & SEO purposes.
MySQL A database management system, typically used for webpage information.
PHP Personal Home Page (Now PHP: Hypertext Preprocessor): A scripting language that runs on a web server.
Pixel Tiny dots that make up the image on your screen.
Resolution The number of pixels displayed on a screen. For example 1366×768. There are 1366 pixels across and 768 pixels down. That’s 1,049,088 pixels in total!
SSL Secure Socket Layer: Technology to encrypt data transfer over the internet.
UI User Interface: The system that a viewer uses to interact with a service.
URL Uniform Resource Locator: This is the address in the top bar that specifies where you are on the internet.
UX User Experience: This the emotions and attitudes of a person viewing your web page.

Do you need a website?

Yes.

Without trying to write the shortest blog post in history, let me explain!

Let’s say you meet someone at a networking event, or get chatting to someone in the local coffee house – you hand them one of your beautiful business cards. You go away feeling very happy with yourself that you’ve explained what your business is about, your passion and what you’re trying to achieve. But what if that person can’t remember it all? What if they were really interested and, later that evening, wanted to know a little bit more?

Your website is your extended business card. It is the next place that someone will go to research you and your business.

Your website will run 24/7. Therefore you’ll be able to tell people about your product or service around the clock and outside usual business hours. This is very important! If you are a B2B business, you’ll be able to catch all of those potential customers who are on the commute or catching up when they’re not in the office. If you’re a B2C business, you’ll be available for the browsers, the leisure surfers and those wanting a break away from work!

If you can have a company domain name for your email address (hello@jeanius-design.co.uk for example!), this will be infinitely more professional and trustworthy than running with an @gmail account.
Websites needn’t be complicated and they needn’t be expensive – at the very least, they just need to be somewhere that can hold some information about your business. Information that might not be possible to fit onto an 85mm business card.

A carefully considered and designed website can put you on a level with your bigger competitors. What you lack in resources, you can more than make up for in functionality and service. A good website can give you an advantage that no other marketing platform could.

Websites are infinitely powerful. They can do ANYTHING. That’s a big claim, right? But it’s true! I often have clients contacting me concerned about the capability of technology and worrying about what is possible. A website can do whatever you want it to do – so think big and bold – it’s better to be able to come up with ideas – that’s the most difficult bit.

You can leave the rest up to your web developer and they will make it possible.