Introducing GraphicDoc

New for 2016, I’m pleased to offer GraphicDoc (Graphic Designer On Call), a subscription, by the hour, graphic design service. Available in a range of packages, starting at only 2 hours a month, GraphicDoc will give your business all the benefits of an in-house designer, without the employment costs. It means that you get graphic design services and brand continuity, but you only pay for what you need!

www.graphicdoc.co.uk

Wouldn’t it be great to be able to have a graphic designer when you need, but not have to face the employment, tax, training, software and hardware costs involved with having an in-house designer? GraphicDoc from Jeanius! is a new, exciting way of accessing a graphic designer in an affordable & simple way. No matter what your budget, GraphicDoc can produce high-quality, branded material with a fast turnaround.

How does it work?

There are a range of packages available, starting at only 2 hours per month. This gives you a Graphic Designer On Call! You can use your hours however you like in a month – each project has been given an hourly value, so you know exactly what you can get for your monthly subscription. For example, if you want to send out a custom-designed, mobile responsive email newsletter, it could cost as little as £25. Do you send out an offer leaflet every month? That can be covered for as little as £50 a month!

Explore the available packages >

What is the benefit?

At the time of this blog, the average cost of employing a graphic designer is £38,766.45. That includes salary, tax, training, sick pay, software, insurance and more. When you take into account all of these things, employing a full-time designer is a pretty expensive investment for your business.
Having a Graphic Designer On Call means that you get all the benefits of an in-house designer, but none of the overheads. Outsourcing your design to GraphicDoc means that you get an experienced, fully trained designer who is constantly up-to-date with industry knowledge and uses the very latest hardware & software.

Taking out a subscription with GraphicDoc is much more cost-effective than commissioning individual pieces and projects. You’re also guaranteed to have your document back to you within 3 days.

Have more questions? Why not check out the FAQ page!

Alternatively, email me at hello@graphicdoc.co.uk and we can have a chat about your requirements!

A Useful Web Design Glossary

There’s nothing more frustrating than reading through articles and not knowing what on earth they’re talking about – mostly due to the number of industry-standard terms and absolutely no glossary telling you what’s what! Today I’m going to give you that little glossary of commonly used web-design related words, phrases and acronyms – do let me know if it helps you out!

Have I missed any? Drop me an email to hello@jeanius-design.co.uk and I’ll add it to the list!

Web Design

AJAX Asynchronous JavaScript and XML: Used to make dynamic webpages that can retrieve live data without refreshing.
Bandwidth The amount of data being transferred over a network.
Bounce Rate Users on your site who leave on the same page that they started – ie, they do not hang around & bounce straight out.
Breadcrumbs The trail of your journey on the site, showing you what page you’re currently on.
Cache Files are stored in a cache to make loading web pages quicker, so they don’t need to keep loading the same content. Clearing your cache deletes all of these files. If the cache is not cleaned regularly, you may find your browser is loading old images from the cache, not new. If you refresh your page, it should force the website to load new images.
CMS Content Management System: A tool that makes it easier to change the content of a website, without having to dive into the technical code of a website.
CSS Cascading Style Sheet: Defines the look of a website.
DNS Domain Name Service: The service that directs where your domain name should look. IE. it tells your domain name where your server is and therefore what should be displayed at your domain name.
Domain Name This is your www. address. For example www.jeanius-design.co.uk is my domain name.
E-Commerce Electronic Commerce. The ability to sell products/services online.
Favicon The little square image that appears at the top of the browser, usually on the tab. I have a J! as my favicon.
HEX Hexadecimal: The code that defines a colour. For example, the Jeanius! green is colour #a59c10.
HTML Hypertext Markup Language: Commonly used language to make webpages.
HTTP Hypertext Transfer Protocol: The rules that define requests between the web browser and the web server.
HTTPS Hypertext Transfer Protocol Over SSL: As above, but via a secure & encrypted connection. Often found on e-commerce systems.
Hyperlink A clickable link from one webpage to another.
Landing Page When a visitor arrives on your website, the first page they see is the landing page.
Meta Data The meta data is hidden data in a website that describe what the website is about. Useful for Google & SEO purposes.
MySQL A database management system, typically used for webpage information.
PHP Personal Home Page (Now PHP: Hypertext Preprocessor): A scripting language that runs on a web server.
Pixel Tiny dots that make up the image on your screen.
Resolution The number of pixels displayed on a screen. For example 1366×768. There are 1366 pixels across and 768 pixels down. That’s 1,049,088 pixels in total!
SSL Secure Socket Layer: Technology to encrypt data transfer over the internet.
UI User Interface: The system that a viewer uses to interact with a service.
URL Uniform Resource Locator: This is the address in the top bar that specifies where you are on the internet.
UX User Experience: This the emotions and attitudes of a person viewing your web page.

Typography matters: What’s in a font?

Typography – one of my loves in life. I have dreams of old fashioned letterpresses and wooden block type. As a child of the ’80s, the memory of type for me is scrolling through the font list on Microsoft Works, trying to find the coolest lettering for my homework! Everyone makes a conscious decision to pick a font in most things they do – their emails, their essays or their letters.
But, why does it matter which one we pick?
Let’s start with an easy one – out of these 2 logos, which font is best suited?
logoexamplehorrorlogoexample
I’m hoping you’ve all said the second one?! (If not, you clearly have a fantastic love for Hitchcock & no-one can tell you otherwise.)
So, why does the image on the right suit this example better?
Is it because there’s no blood drips? Probably. But – it’s all about brand image and the mood of the piece. The logo in the above example is clean and crisp. It needs to be delicate and professional to match the simple colour palette and geometric shape. In many ways the text beneath the logo is just as important as the logo image itself. Your company name needs to be clear and easily legible.

Font choice goes far beyond logos. What about body copy? What font should you pick to make sure your document flows clearly and easily for the user. The following examples show a good body font & a poor body font. The script, whilst probably apt for a Cornish smuggler’s map, is not going to make for an easy read. If your copy is not easy to read, you will instantly lose the interest of your potential customers.

paragraphexample paragraphexamplescript

It’s not always this straight forward though. There are so many clear and simple fonts to choose from. What makes one better than the other?
For example, Arial and Verdana are two of the most popular, most used fonts in web design and publishing. But what’s the difference between them?

Arial: The quick brown fox jumps over the lazy dog
Verdana: The quick brown fox jumps over the lazy dog

Not much, it seems! Both are sans serif fonts and look very similar at first glance. The differences are subtle but hugely important. This is where your designer can lift your brand or website over and above the norm. Let’s look in to these 2 typefaces a little further. If we narrow the prase down to a single word, we can look at the slight differences.

Arial: jumps
Verdana: jumps

The letters in the Arial font are narrower, more structured and upright. The letters in the Verdana font are more open, more relaxed and a lot wider. This is most evident in the letters “u” and “p”. Compare the heights of the letters & compare the white space within them. Once you start to notice these small differences, the whole sentence now looks different between the two fonts.

It’s these tiny differences between the fonts that make it very difficult but very important to choose the correct typeface for your project. You much make sure that the font chosen gives the reader another level of understanding about what your brand is trying to convey. This is just the beginning, however. There is a whole world of typography that is ever-changing. Believe it or not, there are fashions within typefaces, there are trends and best-practices. This is where your designer comes in. If you’re looking for help creating the correct image for your brand, do email me at hello@jeanius-design.co.uk and see how I can ensure your typography reflects your business.