6 questions you should be asking about your logo

Tuesday, January 5th, 2016

Generally, your logo is one of the first things a potential customer sees. Whether it’s on a business card that you hand out, on your website, on a product label or as an avatar on your Twitter account – your logo is working very hard for you, without you noticing!

Why not try to answer these few questions and see how it scores!

1. Is it trustworthy?

Trust is a difficult thing to explain when you’re talking about a design. It’s all about the fine balance of elements that must come together in harmony. It’s about the typography chosen to represent you, it’s about the shapes and white space, that must give a sense of balance. If you have a thoughtfully composed and balanced logo, the chances are, it will give out a sense of quality and care – exactly what a potential customer needs to see.

2. Is it usable?

Your logo needs to be practical, no doubt about it. Gone are the days where it just needs to reproduce on a plain white piece of paper. Your logo needs to be versatile, it needs to work well in positive/negative and even as an overlay on images. It also needs to be resizeable and rescaleable – Can you imagine it as a tiny thumbnail on your Facebook timeline as well as a large-format printed version on a banner at a trade show, for example.

3. Is it memorable?

An obvious, but an important one! If you lined up your logo alongside 5 of your competitors, would it stand out? This is what your potential customers will be doing! Your logo should make a positive initial impression to lift you above your competition!

4. Is it timeless?

Redeveloping your logo is not something you want to be doing every couple of years. The importance of a logo is in brand recognition and continuity. Therefore, in order for it to really be successful, it should be able to grow with your business and give you flexibility. A logo shouldn’t rely solely on current design trends.

5. Does it reflect what your business does?

A very important one also. It’s all well and good being memorable and useable, but if there is no relevance to it, then it will not be successful. A logo needn’t be obvious, but it should be understood!

6. Are you proud of it?

Last but MOST important. Are you happy with your logo? Are you happy seeing it on a daily basis? Does it make you proud to say that this is YOUR company and for it to represent you? Think of it as a member of staff, if you like – would you give it a good appraisal?!

Your logo is the most worthwhile investment that you can make in your business – it is your label, it is your sales representative and your personality.

If you’re looking for help with your company logo, Jeanius! can help. I specialise in logo creation for start-ups, logo creation and implementation for existing businesses and can work with your existing logo to revamp and relaunch.

Email me at hello@jeanius-design.co.uk and see how I can work with you to help your businesses make the right impression.

Jeanius! is a small, dedicated graphic and web design studio, run by Jean Dunn-Bardo at the foot of the Malvern Hills, Worcestershire. I specialise in website design and development, logo and brand creation & printed material design for businesses of all sizes and budgets. Please email Jean at hello@jeanius-design.co.uk with your ideas & requirements for a friendly, no-obligation chat. I'd love to hear from you and help bring your ideas to life!

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